Growing up creatively minded and obsessed with fashion, I followed my passion and moved to London where I trained at Cordwainers’ College at the London College of Fashion.
I believe in starting with a compelling story, a spark to capture the imagination and start dreaming. Whether inspired by a vintage garment, trip to the Sunday flower market or recent city break, the importance of this first step in the development process shouldn’t be overlooked.
My unique interpretation of emerging trends combined with an obsession for detail, whether decorative or functional, allows me to drive innovation and creativity forward, developing highly covetable accessories for the ever changing global markets.
With an ever increasing global appetite for accessories, and their importance to business’ both financially and aesthetically, its important to invest in a solid and reliable designer, who is not only creative but business savvy.
Many years of working in-house, both independently and collaboratively, has enabled me to hone my design and development skills and gain key industry contacts. It’s also enabled me to gain a proven track record in substantially increasing market share and adding value.
I thrive on new challenges, and consistently deliver clear, well considered collections that remain true to brand integrity, within budget and timescales limitations.
‘Work hard and be nice to people’ is the Anthony Burrill print hanging from my studio’s wall in my East London apartment.
I pride myself on my positive, problem solving nature and friendly approach, my highly personalized process starts as each project is carefully thought out and researched, ensuring every element that makes your brand unique and special, remains that way.
My flexible nature allows me to maximize the potential in every project, tailoring input and delivering successful results every time.
Reinforcing a brands personality is key to a successful accessories business.
I can develop or strengthen an existing brands identity, designing a recognizable formula that can be interpreted easily and evolved for future seasons, the result; a bold, meaningful concept that marries perfectly with the brands ethos and engages the target audience.
From the initial concept and design development through to finalized product, my approach is adaptable for each individual client. Ranging from designing entire collections to complimentary new lines and individual products, I have a proven record on designing collections that are commercial balanced with a strong fashion message.
I believe the devil is in the detail, whether hidden, decorative, or functional and follow a considered and carefully thought out process from beginning to end, including:
Special one off projects for individual clients or small capsule collections to present along mainline, I design meaningful accessories for a specific given brief.
With a keen eye for design and detail, I enjoy combining elements to achieve unique distinctive looks.
Interpreting trends to create a variety of looks to suit the personality of a individual client, my aim is to intrigue the audience drawing them in and making them look twice.